Afterlife planning.


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Life insurance to die for .

Life insurance


From the grave up.

Flexible payouts

Payouts amounts from £1,000 up to £350,000 to choose from.

True pricing

Pricing as it should be.
No averaging. No levelling.

Easy to apply

Just a few simple health and lifestyle questions to answer.

Peace of mind

An extendible one-way guarantee from us to you.

Always on

Life insurance that's always learning, improving and evolving. 


Super powers that give life insurance a little extra.

No stupid questions

Life's too short.

No paperwork

The forests are dying too.

No medicals

It's less embarassing (for everyone).

No sales calls

We don't do sales (or phones).

No useless gifts

Not even a ball-point pen.

No gobbledygook

Just good old plain English.



Get a payout of up to £150,000*

*Add CancerCover to your life insurance and it could provide you with a payout if you’re unlucky enough to be diagnosed with cancer.

5 star life insurance.

Not many like to be called quick, easy, and cheap.

How it works.

There's never been an easier way to buy life insurance. Here's how it works in 3 easy steps.

Step 1

Make a deathwish.

Time to complete: ~1 minute

Tell us what you want to happen and how much you need. A simple cash payout is enough to get started.

Step 2

Make an application.

Time to complete: ~3 minutes

Applying is super-easy. Answer a few simple health and lifestyle questions and we’ll get you an instant decision.

Step 3

Make a payment.

Time to complete: ~2 minutes

Sense-check the deal and once you’re happy, make a safe and secure online online payment.

From zero to hero.

In just a matter of minutes.
That’s worth celebrating.

What is life insurance actually good for?

Watch Mick & Tel workshop life insurance over a couple of pints.


Home of the


Not the desire for self-annihilation, just our way of helping you understand what you want to happen when you die.

Afterlife planning.

We know it's not easy, but the good news is that planning for death won't actually make the death bit happen.

Join thousands making hundreds of thousands.


Happy customers


Deathwishes made

Being DeadHappy.

It's a tough job. But someone's got to do it.

About us

Who we are. What we do. And why we do it.

We're on a mission

We’re changing attitudes to death…
and we’re doing it one deathwish at a time.

We're here to help

Real people

We’re real human beings with names and everything.


We’re not just a happy place, we’re also a safe space.


We’re deadly serious when it comes to security.


We’re authorised and regulated by the Financial Conduct Authority.

It may not seem like it at times but we like to try and do good things wherever and whenever we can. It’s why we’re a BCorp.


Interested in a quick quote?

Quick Quote

£0.61 /month*
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