Afterlife planning.


Follow/Troll us on

© DeadHappy 2023. All rights reserved.

Get a quick quote
Our rules

A few ground rules while we're all on the same page.

Our website

What's the website for?

Death isn’t easy. Discussing, thinking, and planning for it isn’t easier. Our website provides products, services, articles, and discussion forums, we hope will help people feel better about the human inevitability of death.

What's the website not for?

We don’t provide advice and nothing on the site should be taken as any kind of recommendation. Any information or services we offer are intended as guidance and inspiration only. We also can’t guarantee the complete accuracy of any of the content on our site. In short…. it is up to you to make your own decisions.

What can use the website?

Our website and our services are designed for people aged 18 to 60, living in the UK. If you are not one of these people, you can still use the site, but some of our content may not be relevant, and some of our products and services may not be available to you.

Only real people can use the website, and only for personal reasons. You may not use our website, or anything on the site, for anything remotely commercial without us agreeing to it first.

The content

What can I do with your content?

Anything on our site is owned by us. You can read it, link to it and comment on it, but you can’t steal it, modify it or pass it off as belonging to anyone other than us.

What are the rules on contributing to the site?

We really want people to engage with and actively contribute to the development of our site and services. If you post anything on our site you must make sure it doesn’t violate any regulations or laws and you promise not to post anything that could be upsetting to anyone else. If you are under 16, you need to make sure you have permission from your parent or guardian first.

Anything you do post belongs to you, but you allow us to use that content in any way we see fit to further our mission of changing attitudes to death. You must also allow us to remove or change anything you post for any reason.

What responsibility do you take for user generated stuff ?

None. We hope that most of our user generated content is constructive and useful in some way, however… We can’t guarantee that anything posted by a user is correct or accurate. Any opinion expressed belongs solely to the author. We take no responsibility for moderation of any user generated content.


How do we make money?

Any content and tools are provided to you free of charge. When you subscribe to a DeadHappy insurance plan, we will take either a fee from the insurer for setting up and managing the plan, or retain part of your monthly fee as a commission, and occasionally both. All of this is included within your monthly fee, and there are no hidden extras.

When you order a Will, we charge a one off fee at point of purchase.

When you buy a plan from our partner LifeSearch, the insurance provider pays a commission amount which is based on a percentage of your total premium; in turn Lifesearch pays us a % of that commission.

Afterlife planning

Who does what if I buy DeadHappy life insurance?

DeadHappy is the intermediary. DeadHappy will set up and manage your plan, take payments, issue your documents, and deal with any queries you might have.

Shepherds Friendly is the insurer. Shepherds Friendly will underwrite your insurance and administer any claims.

Who does what if I buy a DeadHappy will?

DeadHappy will create your Will, take payments and make your documents available as digital content for download. For an additional fee we can arrange for your Will to be legally checked. If you would like to have your Will, printed, bound and posted to you, this too can be arranged for an additional fee. 


If you have a problem?

Yo, we’ll solve it. Please email us at and we’ll do our best.

If you’re still not happy, you can refer your complaint to the Financial Ombudsman Service. For more details you can visit their website at

Personal data

What will you do with all my personal data?

By simply using our website we are collecting information about you. There is no way around this as we need it to provide our service, so if you do not agree with this, then you should not use the site.

It is not our policy to keep your personal data forever, so unless you decide to create a lasting relationship with us, we will delete anything personally identifiable after 18 months.

A lasting relationship is created by doing one of the following:

  • Opting in to marketing

  • Setting up a DeadHappy account

  • Subscribing to a DeadHappy insurance plan

  • Purchasing a DeadHappy Will

In these cases we will hang on to your data until you tell us to remove it. The full details of what we collect, and how to remove it, can be found here.


Interested in a quick quote?

Quick Quote

£0.61 /month*
We use cookies to offer you a better (and tastier) experience. By clicking ‘Accept all cookies’ you consent to the site using all essential & non-essential cookies.